Mountain Hardwear's Spring 2017 dealer workbook is used as a sell-in tool for reps to its global buyers and retailers. The message, aesthetic, voice, and overall design of this workbook establishes a deliberate, new direction for the brand. Coining the brand's new tagline "Limits Unknown", I got to lay groundwork for our team to design against. This season, we added editorial substance to arm sales reps with powerful content.
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