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S17 Workbook

Mountain Hardwear

Mountain Hardwear's Spring 2017 dealer workbook is used as a sell-in tool for reps to its global buyers and retailers. The message, aesthetic, voice, and overall design of this workbook establishes a deliberate, new direction for the brand. Coining the brand's new tagline "Limits Unknown", I got to lay  groundwork for our team to design against. This season, we added editorial substance to arm sales reps with powerful content.

 

  • Offset, 9" x 11" perfect-bound, emboss front, soft-touch coating.  Hemlock Printers

  • Responsible for: design of cover, letter from the President, and editorial spreads. Also assisted in product photography and production of product information pages.

  • Designed at Mountain Hardwear. Copyright 2016 Mountain Hardwear

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