This California outdoor apparel and equipment brand has been around since 1993, however the need for lookbooks to sell in the next season's innovations has not. These days, consumers and buyers need plenty of collateral to help visualize how apparel will look and function.
The Spring 2016 apparel line comes in three collections, so I designed an accordion-folded brochure for each.
New to the brand is product photographed in laydown format rather than on a mannequin form. I worked with our photographer Tobin Sanson to style the products, as well as writing short blurbs about the products that give it an emotional voice rather than a description of specs. The story of how we wake up, make coffee, get going and repeat is what ties each collection together in a running story.